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Marketing : Creating Value for Customer /

Churchil, Gilbert A.

Marketing : Creating Value for Customer / Gilbert A. Churchil, J. Paul Peter - 2nd ed. - Boston : Irwin, 1998 - 629 p.

Subjects--Topical Terms:
Marketing.
Marketing
Quản lý tiếp thị
Business Administration

Dewey Class. No.: 658.8 / CHU 1998

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Marketing : Creating Value for Customer /

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