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Direct marketing : an integrated approach /

McDonald, William J.

Direct marketing : an integrated approach / William J. McDonald - Boston : Irwin/McGraw-Hill, 1998 - 532 p.

ISBN: 0256197830 (alk. paper)

Subjects--Topical Terms:
Marketing
Tiếp thị--Quản lý
Business Administration
Marketing--Management

Dewey Class. No.: 658.8 / McD 1998

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Direct marketing : an integrated approach /

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