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Advertising and promotion: An integrated marketing communications perspective/

Belch, George E.

Advertising and promotion: An integrated marketing communications perspective/ George E. Belch - 4th ed. - Boston : Irwin/McGraw-Hill, c1998 - 762 p.

ISBN: 0256218994

Subjects--Index Terms: Marketing Quảng cáo Quảng cáo sản phẩm

Dewey Class. No.: 659.1 / BEL 1998

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Advertising and promotion: An integrated marketing communications perspective/

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