Formulation, implementation, and control of competitive strategy /

Pearce, John A.

Formulation, implementation, and control of competitive strategy / John A. Pearce II, Richard B. Robinson, Jr. - 7th ed. - Boston : Irwin/McGraw-Hill, c2000 - xxxi, 480 p. : ill. ; 26 cm.

Includes bibliographical references and index.

0072333235 (pbk. : alk. paper)

99-016362


Strategic planning--Case studies.
Strategic planning.
Doanh nghiệp
Kế hoạch chiến lược
Quản trị doanh nghiệp
Business Administration

HD30.28 / .P3385 2000

658.4 / PEA 2000