Analysis for marketing planning /

Lehmann, Donald R.

Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer. - 4th ed. - Chicago : Irwin, c1997. - xi, 211, I-8 p. : ill. ; 24 cm. - The Irwin series in marketing .

Includes bibliographical references and index.

0256214425 (recycled paper)

96-041064


Marketing--Management.--United States
Chiến lược marketing
Marketing
Quản trị marketing
Tiếp thị
Business Administration

HF5415.13 / .L395 1997

658.802 / LEH 1997