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Desktop database marketing /

Schmid, Jack.

Desktop database marketing / Jack Schmid, Alan Weber - Lincolnwood, Ill. : NTC Business books, c1998 - ix, 278 p. : ill. ; 24 cm.

Includes index.

ISBN: 0844232351

LCCN: 97-021275

Subjects--Topical Terms:
Database marketing.
Direct marketing--Data processing.
Business Administration
Tiếp thị
Quản trị dữ liệu
Quản lý doanh nghiệp

LC Class. No.: HF5415.126 / .S25 1998

Dewey Class. No.: 658.8 / SCH 1998

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