Basic marketing management /
Dalrymple, Douglas J.
Basic marketing management / Douglas J. Dalrymple, Leonard J. Parsons - 2nd ed. - New York : Wiley, c2000 - xiii, 341 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0471353922 (acid-free paper)
00-268043
Marketing--Management.
Quản lý doanh nghiệp
Thị trường
Tiếp thị
Business Administration
HF5415.13 / .D314 2000
658.8 / DAL 2000
Basic marketing management / Douglas J. Dalrymple, Leonard J. Parsons - 2nd ed. - New York : Wiley, c2000 - xiii, 341 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0471353922 (acid-free paper)
00-268043
Marketing--Management.
Quản lý doanh nghiệp
Thị trường
Tiếp thị
Business Administration
HF5415.13 / .D314 2000
658.8 / DAL 2000
