Digital marketing : global strategies from the world's leading experts /

Wind, Yoram

Digital marketing : global strategies from the world's leading experts / Jerry Wind, Vijay Mahajan - New York : Wiley, c2001 - x, 416 p. : ill. ; 24 cm.

Includes bibliographical references and index

0471361224 (cl. : alk. paper)

00-039236


Consumer behavior.
Electronic commerce.
Internet marketing.
Business Administration
Tiếp thị trên mạng
Thương mại điện tử
Người tiêu dùng

HF5415.1265 / .W56 2001

658.8 / WIN 2001