Strategic marketing channel management /
Bowersox, Donald J.
Strategic marketing channel management / Donald J. Bowersox, M. Bixby Cooper - New York : McGraw-Hill, c1992 - xix, 488 p. : ill. ; 24 cm. - McGraw-Hill series in marketing .
Includes bibliographical references (p. 458-459) and index.
0070067570
91-035022
Business logistics.
Marketing channels--Management.
Physical distribution of goods.
Dịch vụ thương mại
Khoa học quản lý
Quản lý tiếp thị
Tiếp thị
Business Administration
HF5415.129 / .B68 1992
658.8 / BOW 1992
Strategic marketing channel management / Donald J. Bowersox, M. Bixby Cooper - New York : McGraw-Hill, c1992 - xix, 488 p. : ill. ; 24 cm. - McGraw-Hill series in marketing .
Includes bibliographical references (p. 458-459) and index.
0070067570
91-035022
Business logistics.
Marketing channels--Management.
Physical distribution of goods.
Dịch vụ thương mại
Khoa học quản lý
Quản lý tiếp thị
Tiếp thị
Business Administration
HF5415.129 / .B68 1992
658.8 / BOW 1992
