Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success /

Schultz, Mike, 1974-

Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success / Mike Schultz, John Doerr, and Lee W. Frederiksen, PhD. - Second edition. - Hoboken, New Jersey : John Wiley & Sons, INC., [2013] - xv, 352 pages ; illustrations ; 24 cm

Includes index.

9781118604342 (cloth)

2013-007338


Service industries--Marketing.
Branding (Marketing)
Marketing
Công nghiệp dịch vụ--Marketing
Nhãn hiệu thương mại
Business Administration

HD9980.5 / .S357 2013

658.8 / SCH 2013