Well-designed : how to use empathy to create products people love /

Kolko, Jon.

Well-designed : how to use empathy to create products people love / Jon Kolko. - Boston, Massachusetts : Harvard Business Review Press, [2014] - viii, 234 pages : illustrations ; 23 cm

9781625274793 (hardback)

2014-032507


Product design.
New products.
Consumer behavior.
Marketing research.
Sản phẩm mới--Marketing
Nghiên cứu thị trường
Hành vi người tiêu dùng
Thiết kế sản phẩm
Business Administration

TS171.4 / .K653 2014

658.5 / KOL 2014