Direct marketing rules of thumb : 1,000 practical and profitable ideas to help you improve response, save money, and increase efficiency in your direct program /

Bodian, Nat G., 1921-

Direct marketing rules of thumb : 1,000 practical and profitable ideas to help you improve response, save money, and increase efficiency in your direct program / Nat G. Bodian. - New York : McGraw-Hill, c1995. - xliv, 403 p. ; 24 cm.

0070063400 (acid-free paper)


Direct marketing.
Telemarketing.
Advertising, Direct-mail.
Tiếp thị trực tiếp
Quảng cáo
Điện thoại
Business Administration

658.8/4 / BOD 1995