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Principles of marketing /

Lamb, Charles W.

Principles of marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. - Cincinnati, Ohio : College Division, South-Western Pub. Co., c1992. - 758 p.

Subjects--Topical Terms:
Marketing
Marketing--Management
Business Administration
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Dewey Class. No.: 658.8 / LAM 1992

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