The Future of the mass audience /
Newman, W. Russell
The Future of the mass audience / W. Russell Newman - Cambridge. : Cambridge University Press , 1991 - xiv, 202 p. : ill. ; 23 cm.
Includes bibliographical references (p. 179-193) and index.
Two theories of the communications revolution -- The logic of electronic integration -- The psychology of media use -- The fragmentation of the mass audience -- The political economy of the mass media -- The future of the mass audience
0521413478 0521424046 (pbk.)
Mass media--Audiences
Mass media--Psychological aspects.
Mass media--Technological innovations
Đổi mới công nghệ
Tâm lý
Truyền thông đại chúng
Khán giả
Công nghệ thông tin
Sociology.
P96.A83 / N48 1991
302.23 / NEW 1991
The Future of the mass audience / W. Russell Newman - Cambridge. : Cambridge University Press , 1991 - xiv, 202 p. : ill. ; 23 cm.
Includes bibliographical references (p. 179-193) and index.
Two theories of the communications revolution -- The logic of electronic integration -- The psychology of media use -- The fragmentation of the mass audience -- The political economy of the mass media -- The future of the mass audience
0521413478 0521424046 (pbk.)
Mass media--Audiences
Mass media--Psychological aspects.
Mass media--Technological innovations
Đổi mới công nghệ
Tâm lý
Truyền thông đại chúng
Khán giả
Công nghệ thông tin
Sociology.
P96.A83 / N48 1991
302.23 / NEW 1991
