Strategic brand management : building, measuring, and managing brand equity /
Keller, Kevin Lane, 1956-
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. - 3rd ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, c2008. - xxi, 692 p. : col. ill. ; 27 cm.
9780132336222
Brand name products--Management
Nhãn hiệu hàng hóa
Quản lý tiếp thị
Business Administration
658.8/27 / KEL 2008
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. - 3rd ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, c2008. - xxi, 692 p. : col. ill. ; 27 cm.
9780132336222
Brand name products--Management
Nhãn hiệu hàng hóa
Quản lý tiếp thị
Business Administration
658.8/27 / KEL 2008
