Sell the brand first : how to sell your brand and create lasting customer loyalty /
Stiff, Dan.
Sell the brand first : how to sell your brand and create lasting customer loyalty / by Dan Stiff. - New York : McGraw-Hill, c2006. - xx, 262 p. : ill. 24 cm.
Includes bibliographical references (p. 249-250) and index.
It's all about the brand -- The importance of brands -- Speaking brand language -- The core components of brand selling -- The buyer stair-step -- The brand staircase -- Challenges and opportunities -- Understanding the buyer and seller -- Minds
0071470425 (alk. paper)
2006-000695
Branding (Marketing)
Customer relations.
Consumer satisfaction.
Customer loyalty.
Brand name products--Social aspects.
Business Administration
Quan hệ kinh doanh
Thương hiệu hàng hóa
Khách hàng
Quản lý tiếp thị
HD69.B7 / S75 2006
658.8/27 / STI 2006
Sell the brand first : how to sell your brand and create lasting customer loyalty / by Dan Stiff. - New York : McGraw-Hill, c2006. - xx, 262 p. : ill. 24 cm.
Includes bibliographical references (p. 249-250) and index.
It's all about the brand -- The importance of brands -- Speaking brand language -- The core components of brand selling -- The buyer stair-step -- The brand staircase -- Challenges and opportunities -- Understanding the buyer and seller -- Minds
0071470425 (alk. paper)
2006-000695
Branding (Marketing)
Customer relations.
Consumer satisfaction.
Customer loyalty.
Brand name products--Social aspects.
Business Administration
Quan hệ kinh doanh
Thương hiệu hàng hóa
Khách hàng
Quản lý tiếp thị
HD69.B7 / S75 2006
658.8/27 / STI 2006
