Marketing management /
Winer, Russell S.
Marketing management / Russell S. Winer, Ravi Dhar. - 4th ed. - Boston : Prentice Hall, c2011. - xxi, 506 p. : ill. ; 29 cm.
Includes bibliographical references (p. 462-479) and indexes.
Marketing and the job of the marketing manager -- A strategic marketing framework -- Marketing research -- Analyzing consumer behavior -- Organizational buying behavior -- Market structure and competitor analysis -- Product decisions -- New prod
9780136074892 (hbk.) 0136074898 (hbk.) 9780136074625 0136074626
Marketing--Management.
Quản lý tiếp thị
Marketing
Tiếp thị
Business Administration
658.8 / WIN 2011
Marketing management / Russell S. Winer, Ravi Dhar. - 4th ed. - Boston : Prentice Hall, c2011. - xxi, 506 p. : ill. ; 29 cm.
Includes bibliographical references (p. 462-479) and indexes.
Marketing and the job of the marketing manager -- A strategic marketing framework -- Marketing research -- Analyzing consumer behavior -- Organizational buying behavior -- Market structure and competitor analysis -- Product decisions -- New prod
9780136074892 (hbk.) 0136074898 (hbk.) 9780136074625 0136074626
Marketing--Management.
Quản lý tiếp thị
Marketing
Tiếp thị
Business Administration
658.8 / WIN 2011
