Evaluating public relations : a best practice guide to public relations planning, research & evaluation /

Watson, Tom, 1950-

Evaluating public relations : a best practice guide to public relations planning, research & evaluation / Tom Watson & Paul Noble. - 2nd ed. - London ; Philadelphia : Kogan Page, 2007. - iv, 252 p. : ill. ; 24 cm. - PR in practice series .

Includes bibliographical references (p. [244]-250) and index.

9780749449797 0749449799

2007-026140


Public relations--Evaluation.
Public relations--Evaluation--Case studies.

Quan hệ công cộng Quan hệ công chúng

HD59 / .W325 2007

659.2 / WAT 2007