Consumer behavior and marketing strategy /

Peter, J. Paul.

Consumer behavior and marketing strategy / Consumer behavior & marketing strategy J. Paul Peter, Jerry C. Olson. - 8th ed. - Boston : McGraw-Hill/Irwin, c2008. - xix, 555 p. : ill., map ; 27 cm.

Includes bibliographical references (p. 499-528) and indexes.

0073529850 (alk. paper) 9780073529851

2006-032470


Consumer behavior.
Marketing.
Quản lý tiếp thị
Marketing
Chiến lược tiếp thị
Khách hàng
Business Administration

HF5415.3 / .P468 2008

658.8/342 / PET 2008