Fundamentals of media effects /

Bryant, Jennings.

Fundamentals of media effects / Jennings Bryant, Susan Thompson. - 1st ed. - Boston, Mass. : McGraw-Hill, c2002. - xix, 395 p. : ill. ; 23 cm. - McGraw-Hill series in mass communication and journalism .

Includes bibliographical references and index.

0072435763 (alk. paper)

2001-042590


Mass media--Psychological aspects.--United States
Mass media--Social aspects--United States.
Mass media--Political aspects--United States.
Mass media--Influence.--United States
Phương tiện truyền thông
Truyền thông đa phương tiện
Mỹ
Sociology.
Communication.

HN90.M3 / B79 2002

302.23 / BRY 2002