Creating and capturing value : perspectives and cases on electronic commerce /

Saloner, Garth.

Creating and capturing value : perspectives and cases on electronic commerce / Garth Saloner, A. Michael Spence. - New York : Wiley, c2002. - vi, 598 p. : ill. ; 25 cm.

Includes bibliographical references and index.

0471410152 (cloth : alk. paper)

2001-026641


Electronic commerce.
Electronic commerce--Case studies.
Quản lý tiếp thị
Thương mại điện tử.
Marketing--Management
Business Administration

HF5548.32 / .S186 2002

658.8/4 / SAL 2002