Personality not included : why companies lose their authenticity--and how great brands get it back /

Bhargava, Rohit.

Personality not included : why companies lose their authenticity--and how great brands get it back / Rohit Bhargava. - New York : McGraw-Hill, c2008. - xiv, 300 p. : ill. ; 22 cm.

Includes bibliographical references and index.

9780071545211 (alk. paper) 0071545212 (alk. paper)

2008-008582


Branding (Marketing)
Authenticity (Philosophy)
Quản lý tiếp thị
Tính xác thực
Xây dựng thương hiệu
Business Administration

HF5415.1255 / .B47 2008

658.8/27 / BHA 2008