Image makers : advertising, public relations, and the ethos of advocacy /
Jackall, Robert.
Image makers : advertising, public relations, and the ethos of advocacy / Robert Jackall and Janice M. Hirota. - Chicago, IL : University of Chicago Press, c2000. - xii, 333 p. ; 24 cm.
Includes bibliographical references and index.
0226389162 (alk. paper)
99-050270
Advertising--United States.
Public relations--United States.
Quảng cáo Quan hệ công chúng Mỹ
HF5813.U6 / J33 2000
659/.0973 / JAC 2000
Image makers : advertising, public relations, and the ethos of advocacy / Robert Jackall and Janice M. Hirota. - Chicago, IL : University of Chicago Press, c2000. - xii, 333 p. ; 24 cm.
Includes bibliographical references and index.
0226389162 (alk. paper)
99-050270
Advertising--United States.
Public relations--United States.
Quảng cáo Quan hệ công chúng Mỹ
HF5813.U6 / J33 2000
659/.0973 / JAC 2000
