Services marketing self-portraits : introspections, reflections, and glimpses from the experts /

Services marketing self-portraits : introspections, reflections, and glimpses from the experts / Raymond P. Fisk, Stephen J. Grove, and Joby John, editors. - Chicago, Ill. : American Marketing Association, c2000. - xiv, 211 p. : ill. ; 23 cm.

Includes bibliographical references.

0877572895 (softbound)

00-045397


Service industries--Management.
Service industries--Marketing.
Business Administration
Tiếp thị
Quản lí tiếp thị
Marketing
Công nghiệp dịch vụ

HD9980.5 / .S42517 2000

658.8 / SER 2000