Marketing research : within a changing information environment /

Hair, Joseph F.

Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. - 3rd ed. - Boston, Mass. : McGraw-Hill/Irwin, c2006. - xxvii, 700 p. col. ill. 26 cm. - McGraw-Hill/Irwin series in marketing .

Includes bibliographical references (p. 669-677) and indexes.

0072830875 (alk. paper)

2004-061113


Marketing research.
Marketing
Nghiên cứu thị trường
Tiếp thị
Business Administration

HF5415.2 / .H258 2006

658.8/3 / HAI 2006