Relationship selling /

Johnston, Mark W.

Relationship selling / Mark W. Johnston, Greg W. Marshall. - Boston : McGraw-Hill/Irwin, c2008. - xxvii, 446 p. : col. ill. ; 26 cm.

Includes bibliographical references and indexes.

9780073529813 (alk. paper) 0073529818 (alk. paper)

2006-034513


Selling.
Relationship marketing.
Customer relations.
Business Administration
Quan hệ khách hàng
Quản lý tiếp thị
Bán hàng

HF5438.25 / .J655 2008

658.85 / JOH 2008