Grow the core : how to focus on your core business for brand success /

Taylor, David, 1964-

Grow the core : how to focus on your core business for brand success / David Taylor. - Chichester, England: J. Wiley & Sons, 2013 - xvi, 237 pages : illustrations ; 25 cm

9781118484715


Brand name products--Management
Product management.
Strategic planning.
Branding (Marketing)
Business Administration
Nhãn hiệu
Chiến lược kinh doanh
Quản lý sản phẩm
Quản lý tiếp thị

658.8/27 / TAY 2013