Creative library marketing and publicity : best practices /
Creative library marketing and publicity : best practices /
edited by Robert J. Lackie and M. Sandra Wood.
- Lanham : Rowman & Littlefield, [2015]
- xi, 190 pages : illustrations ; 24 cm.
- Best practices in library services .
Includes bibliographical references (pages 181-182) and index.
Building a foundation for marketing success / Jeannie Allen -- Conversations : building relationships and using constituent voice in outreach / Letha Kay Goger -- Plano Public Library System : building a social media presence / Brent Bloechle -- Creating campus buzz with promotional videos / Heather A. Dalal, Paris Hannon, and Robert J. Lackie -- Promotion, publicity, and beyond : using a marketing plan and innovative strategies to reach users in an academic health science center library / Mary E. Edwards, Hannah F. Norton, Michele R. Tennant, Nina C. Stoyan-Rosenzweig, and Matthew Daley -- Branding for relevance : a public library's continuing campaign for access / Jessica Ford and Jim Staley -- People do still read e-mail! : e-mail marketing as an academic library outreach tool / Jamie Hazlitt -- Increasing library use : it's a long story / Erica Thorsen -- If you build it, will they come? : marketing a new library space / Coleen Meyers-Martin and Lynn D. Lampert -- Marketing on a shoestring : publicity and promotion in a small public library / Heather Nicholson -- Library programming : methods for creation, collaboration, delivery, and outreach / Amanda Piekart and Bonnie Lafazan -- "Flipping the switch" for school library advocacy / Sara Kelly Johns.
9781442254206 (hardcover : alk. paper) 9781442254213 (softcover : alk. paper)
2015-015115
Libraries--Marketing.
Libraries--Public relations.
Libraries--United States--Case studies.
Thư viện--Tiếp thị
Thư viện--Quan hệ công chúng
Thư viện--Hoa Kỳ
Z716.3 / .C78 2015
021.7 / CRE 2015
Includes bibliographical references (pages 181-182) and index.
Building a foundation for marketing success / Jeannie Allen -- Conversations : building relationships and using constituent voice in outreach / Letha Kay Goger -- Plano Public Library System : building a social media presence / Brent Bloechle -- Creating campus buzz with promotional videos / Heather A. Dalal, Paris Hannon, and Robert J. Lackie -- Promotion, publicity, and beyond : using a marketing plan and innovative strategies to reach users in an academic health science center library / Mary E. Edwards, Hannah F. Norton, Michele R. Tennant, Nina C. Stoyan-Rosenzweig, and Matthew Daley -- Branding for relevance : a public library's continuing campaign for access / Jessica Ford and Jim Staley -- People do still read e-mail! : e-mail marketing as an academic library outreach tool / Jamie Hazlitt -- Increasing library use : it's a long story / Erica Thorsen -- If you build it, will they come? : marketing a new library space / Coleen Meyers-Martin and Lynn D. Lampert -- Marketing on a shoestring : publicity and promotion in a small public library / Heather Nicholson -- Library programming : methods for creation, collaboration, delivery, and outreach / Amanda Piekart and Bonnie Lafazan -- "Flipping the switch" for school library advocacy / Sara Kelly Johns.
9781442254206 (hardcover : alk. paper) 9781442254213 (softcover : alk. paper)
2015-015115
Libraries--Marketing.
Libraries--Public relations.
Libraries--United States--Case studies.
Thư viện--Tiếp thị
Thư viện--Quan hệ công chúng
Thư viện--Hoa Kỳ
Z716.3 / .C78 2015
021.7 / CRE 2015
