Big data, big innovation : enabling competitive differentiation through business analytics /

Stubbs, Evan.

Big data, big innovation : enabling competitive differentiation through business analytics / Evan Stubbs. - Hoboken, New Jersey : Wiley [2014] - xvii, 232 pages : illustrations ; 24 cm. - Wiley & SAS business series. .

9781118724644 (hardback)

2014-007690


Business planning.
Strategic planning.
Big data.
Decision making--Statistical methods.
Industrial management--Statistical methods.
BUSINESS & ECONOMICS / General.
Kế hoạch
Lập kế hoạch chiến lược
Ra quyết định--Phương pháp thống kê

HD30.28 / .S784 2014

658.4/013 / STU 2014