Hotel pricing in a social world : driving value in the digital economy /

McGuire, Kelly Ann.

Hotel pricing in a social world : driving value in the digital economy / Kelly A. McGuire, PhD. - Hoboken, New Jersey : John Wiley & Sons, INC., [2016] - xxii, 329 pages : illustrations ; 24 cm - The Wiley & SAS business series .

Includes bibliographical references and index.

9781119129967 (cloth)

2015-033007


Hotels--Rates.
Online social networks--Economic aspects.
Electronic commerce.
Revenue management.
Khách sạn
Mạng xã hội trực tuyến--Khía cạnh kinh tế
Thương mại điện tử

TX911.3.R3 / M35 2016

910.46068