The Medici effect : what elephants and epidemics can teach us about innovation : with a new preface and discussion guide /

Johansson, Frans,

The Medici effect : what elephants and epidemics can teach us about innovation : with a new preface and discussion guide / Frans Johansson. - With a new preface and discussion guide. - Boston, Massachusetts : Harvard Business Review Press, [2017] - xxix, 219 pages ; 21 cm

Originally published as: The Medici effect : breakthrough insights at the intersection of ideas, concepts, and cultures. Boston, Massachusetts : Harvard Business School Press, 2004.

Includes bibliographical references and index.

Part 1. The intersection: Chapter 1. The intersection: your best chance to innovate: monkeys and mind readers -- Chapter 2: The rise of intersections: the sounds of Shakira and the emotions of Shrek -- Part 2. Creating the Medici effect: Chapter 3: Break down the barriers between fields: sea urchin lollipops and Darwin's finches -- Chapter 4: How to make the barriers fall: Heathrow tunnel and restaurants without food -- Chapter 5: Randomly combine concepts: card games and sky rises -- Chapter 6: How to find the combinations: meteorite crashes and code breakers -- Chapter 7: Ignite an explosion of ideas: submarines and tubular bells -- Chapter 8: How to capture the explosion: MacGyver and boiling potatoes -- Part 3. Making intersectional ideas happen: Chapter 9: Execute past your failures: violence and school curricula -- Chapter 10: How to succeed in the face of failure: palm pilots and counterproductive carrots -- Chapter 11: Break out of your network: ants and truck drivers -- Chapter 12: How to leave the network behind: penguins and meditation -- Chapter 13: Take risks and overcome fear: airplanes and serial entrepreneurs -- Chapter 14: How to adopt a balanced view of risk: elephants and epidemics -- Chapter 15: Step into the intersection...and create the Medici effect.

9781633692947 (pbk. : alk. paper) 9781633692923 (hardcover : alk. paper)

2016-042144


Technological innovations.
Creative thinking.
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HC79.T4 / J625 2017

658.4/063 / JOH 2017