Winning the story wars : why those who tell--and live--the best stories will rule the future /
Sachs, Jonah
Winning the story wars : why those who tell--and live--the best stories will rule the future / Jonah Sachs. - Boston, Massachusetts : Harvard Business Review Press , 2012 - 264 p.
9781422143568
Marketing--Social aspects.
Storytelling--Psychological aspects
Consumers--Psychology
Social media.
Tiếp thị--Khía cạnh xã hội
Người tiêu dùng--Tâm lý
Truyền thông xã hội
658.802 / SAC 2012
Winning the story wars : why those who tell--and live--the best stories will rule the future / Jonah Sachs. - Boston, Massachusetts : Harvard Business Review Press , 2012 - 264 p.
9781422143568
Marketing--Social aspects.
Storytelling--Psychological aspects
Consumers--Psychology
Social media.
Tiếp thị--Khía cạnh xã hội
Người tiêu dùng--Tâm lý
Truyền thông xã hội
658.802 / SAC 2012
