The case study handbook : a student's guide /
Ellet, William
The case study handbook : a student's guide / William Ellet. - Revised edition. - Boston, Massachusetts : Harvard Business Review Press , [2018] - 253 p.
What is the case method? : what's in it for you? -- Part I. Analyzing cases: What is a case? -- The skills you need to read and analyze a case -- How to analyze decision scenario cases -- How to analyze evaluation scenario cases -- How to analyze problem-diagnosis scenario cases -- Part II. Discussing cases: How to prepare and discuss cases -- Part III. Writing about cases: How to write case-based essays -- How to write decision scenario essays -- How to write evaluation scenario essays -- How to write problem-diagnosis scenario essays -- Part IV. Cases for analysis and writing: General Motors: Packard Electric Division -- Malaysia in the 1990s (A) -- Allentown Materials Corporation: the Electronic Products Division (abridged) -- Part V. Study guides for case analysis and writing: Study guide for decision scenario cases -- Study guide for evaluation scenario cases -- Study guide for problem-diagnosis scenario cases.
9781633696150
Management--Case studies--Study and teaching.
Quản lý--Nghiên cứu điển hình--Nghiên cứu và giảng dạy.
Quản trị kinh doanh
658 / ELL 2018
The case study handbook : a student's guide / William Ellet. - Revised edition. - Boston, Massachusetts : Harvard Business Review Press , [2018] - 253 p.
What is the case method? : what's in it for you? -- Part I. Analyzing cases: What is a case? -- The skills you need to read and analyze a case -- How to analyze decision scenario cases -- How to analyze evaluation scenario cases -- How to analyze problem-diagnosis scenario cases -- Part II. Discussing cases: How to prepare and discuss cases -- Part III. Writing about cases: How to write case-based essays -- How to write decision scenario essays -- How to write evaluation scenario essays -- How to write problem-diagnosis scenario essays -- Part IV. Cases for analysis and writing: General Motors: Packard Electric Division -- Malaysia in the 1990s (A) -- Allentown Materials Corporation: the Electronic Products Division (abridged) -- Part V. Study guides for case analysis and writing: Study guide for decision scenario cases -- Study guide for evaluation scenario cases -- Study guide for problem-diagnosis scenario cases.
9781633696150
Management--Case studies--Study and teaching.
Quản lý--Nghiên cứu điển hình--Nghiên cứu và giảng dạy.
Quản trị kinh doanh
658 / ELL 2018
