Go mobile : (Record no. 316211)

MARC details
000 -LEADER
fixed length control field 03111cam a2200529 a 4500
001 - CONTROL NUMBER
control field vtls000137985
003 - CONTROL NUMBER IDENTIFIER
control field VRT
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240802173532.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160422s2012 njua 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2011-042400
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBB1B8628
Source bnb
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 015947179
Source Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781118167786 (hardback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1118167783 (hardback)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn757147675
035 ## - SYSTEM CONTROL NUMBER
System control number 16994322
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201809210933
Level of effort used to assign nonsubject heading access points haultt
Level of effort used to assign subject headings 201605101813
Level of effort used to assign classification haianh
Level of effort used to assign subject headings 201605101758
Level of effort used to assign classification haianh
Level of effort used to assign subject headings 201604221158
Level of effort used to assign classification hayen
-- 201604221157
-- hayen
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency YDX
-- BTCTA
-- UKMGB
-- YDXCP
-- BWX
-- VP@
-- BDX
-- CDX
-- DLC
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
042 ## - AUTHENTICATION CODE
Authentication code pcc
044 ## - COUNTRY OF PUBLISHING/PRODUCING ENTITY CODE
MARC country code US
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1265
Item number .H665 2012
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/72
Item number HOP 2012
Edition information 23
084 ## - OTHER CLASSIFICATION NUMBER
Classification number BUS043000
Number source bisacsh
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.8
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) HOP 2012
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hopkins, Jeanne,
Dates associated with a name 1957-
245 10 - TITLE STATEMENT
Title Go mobile :
Remainder of title location-based marketing, apps, mobile optimized ad campaigns, 2D codes and other mobile strategies to grow your business /
Statement of responsibility, etc. Jeanne Hopkins, Jamie Turner.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Hoboken, N.J. :
Name of publisher, distributor, etc. Wiley,
Date of publication, distribution, etc. c2012.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 234 p. :
Other physical details ill. ;
Dimensions 24 cm.
490 1# - SERIES STATEMENT
Series statement The new rules of social media series
500 ## - GENERAL NOTE
General note Includes index.
520 ## - SUMMARY, ETC.
Summary, etc. "Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more.Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign. Readers will learn how to: Use location-based marketing to get new customers and keep existing ones Integrate social media with your mobile media campaign Use mobile E-commerce to improve brand loyalty Measure the ROI of a mobile media campaign Develop mobile media business models you can use to grow revenues With these effective, efficient, and integrated mobile marketing campaigns, business owners and marketers will garner enviable response rates and watch their revenue grow more rapidly than ever before"--Provided by publisher.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Mobile commerce.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Mobile communication systems.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Tiếp thị Internet
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Thương mại điện tử
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Hệ thống giao tiếp viễn thông
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business Administration
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Turner, Jamie,
Dates associated with a name 1961-
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title New rules of social media series.
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Cover image
Uniform Resource Identifier <a href="http://catalogimages.wiley.com/images/db/jimages/9781118167786.jpg">http://catalogimages.wiley.com/images/db/jimages/9781118167786.jpg</a>
906 ## - LOCAL FIELDS
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
925 0# - LOCAL FIELDS
a acquire
b 2 shelf copies
x policy default
942 ## - ADDED ENTRY ELEMENTS (KOHA)
--
955 ## - LOCAL FIELDS
b pa20 2011-10-11
c pa20 2011-10-11 ONIX to SS
d xj15 2011-10-13 (telework)
a xj15 2011-10-13 to Dewey
w rd05 2011-10-20
a xe13 2012-03-06 2 copies rec'd., to CIP ver.
f rf17 2012-03-15 Z-CipVer
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
Sẵn sàng lưu thông       Phòng DVTT KHTN & XHNV Phòng DVTT KHTN & XHNV Kho Nhân văn tham khảo 22/04/2016 0.00   658.8/72 HOP 2012 02041001334 01/07/2024 01/07/2024 Sách, chuyên khảo, tuyển tập
Sẵn sàng lưu thông       Phòng DVTT Tổng hợp Phòng DVTT Tổng hợp Kho tham khảo 26/04/2016 0.00   658.8/72 HOP 2012 00041001755 01/07/2024 01/07/2024 Sách, chuyên khảo, tuyển tập