Marketing challenges : (Record no. 331391)

MARC details
000 -LEADER
fixed length control field 01183nam a2200433 a 4500
001 - CONTROL NUMBER
control field vtls000021735
003 - CONTROL NUMBER IDENTIFIER
control field VRT
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240802184052.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 101206 000 0 eng d
035 ## - SYSTEM CONTROL NUMBER
System control number VNU980029151
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201809201236
Level of effort used to assign nonsubject heading access points haultt
Level of effort used to assign subject headings 201502071950
Level of effort used to assign classification VLOAD
Level of effort used to assign subject headings 201404242334
Level of effort used to assign classification VLOAD
-- 201012061815
-- VLOAD
040 ## - CATALOGING SOURCE
Original cataloging agency VNU
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
044 ## - COUNTRY OF PUBLISHING/PRODUCING ENTITY CODE
MARC country code US
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number MAR 1989
Edition information 19
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.8
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) MAR 1989
094 ## - Local Fields
a 65.842
095 ## - Local Fields
a 339.13
245 00 - TITLE STATEMENT
Title Marketing challenges :
Remainder of title cases and exercises /
Statement of responsibility, etc. [edited by] Christopher H. Lovelock, Charles B. Weinberg.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. 1989
300 ## - PHYSICAL DESCRIPTION
Extent 676 p.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Case studies.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Problems, exercises, etc.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Quản lý tiếp thị
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business Administration
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Lovelock, Christopher H.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Weinberg, Charles B.
900 ## - LOCAL FIELDS
a True
911 ## - LOCAL FIELDS
a T.Q.Hoàng
912 ## - LOCAL FIELDS
a P.Ty Ty
913 1# - LOCAL FIELDS
a Trịnh Thị Bắc
925 ## - LOCAL FIELDS
a G
926 ## - LOCAL FIELDS
a 0
927 ## - LOCAL FIELDS
a SH
928 1# - LOCAL FIELDS
a AV-D2/181
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Sách, chuyên khảo, tuyển tập
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
Sẵn sàng lưu thông       Phòng DVTT KHTN & XHNV Phòng DVTT KHTN & XHNV Kho Nhân văn tham khảo 06/12/2010 0.00   658.8 MAR 1989 AV-D2/00181 01/07/2024 1 01/07/2024 Sách, chuyên khảo, tuyển tập