Marketing strategy : (Record no. 351358)

MARC details
000 -LEADER
fixed length control field 01504cam a2200445 a 4500
001 - CONTROL NUMBER
control field vtls000127772
003 - CONTROL NUMBER IDENTIFIER
control field VRT
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240802184730.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 141009s2014 ohuab b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2012-950625
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781285073040 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1285073045 (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn800033249
035 ## - SYSTEM CONTROL NUMBER
System control number 17480387
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201809211003
Level of effort used to assign nonsubject heading access points haultt
Level of effort used to assign subject headings 201504270306
Level of effort used to assign classification VLOAD
Level of effort used to assign subject headings 201502081537
Level of effort used to assign classification VLOAD
Level of effort used to assign subject headings 201411171551
Level of effort used to assign classification yenh
-- 201410091552
-- thupt
040 ## - CATALOGING SOURCE
Original cataloging agency BTCTA
Language of cataloging eng
Transcribing agency BTCTA
Modifying agency YDXCP
-- BWX
-- IQU
-- DLC
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
042 ## - AUTHENTICATION CODE
Authentication code lccopycat
044 ## - COUNTRY OF PUBLISHING/PRODUCING ENTITY CODE
MARC country code US
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .M3586 2014
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number FER 2014
Edition information 23
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.8
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) FER 2014
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Ferrell, O. C.
245 10 - TITLE STATEMENT
Title Marketing strategy :
Remainder of title text and cases /
Statement of responsibility, etc. O.C. Ferrell, Michael D. Hartline.
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Mason, OH :
Name of publisher, distributor, etc. South-Western/Cengage Learning,
Date of publication, distribution, etc. c2014.
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 587 p. :
Other physical details ill. (some col.), map ;
Dimensions 26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
Form subdivision Case studies.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Quản lý tiếp thị
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business Administration
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hartline, Michael D.
906 ## - LOCAL FIELDS
a 7
b cbc
c copycat
d 3
e ncip
f 20
g y-gencatlg
925 0# - LOCAL FIELDS
a acquire
b 1 shelf copy
x Sel/rjc, 2013-07-05
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Sách, chuyên khảo, tuyển tập
955 ## - LOCAL FIELDS
a pc22 2012-10-01
955 ## - LOCAL FIELDS
b rm08 2013-08-28 z-processor
i rm05 2013-09-04 to Dewey
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
Sẵn sàng lưu thông       Phòng DVTT Tổng hợp Phòng DVTT Tổng hợp Kho tham khảo 09/10/2014 999999.99 1 658.8 FER 2014 00041001278 01/07/2024 01/07/2024 Sách, chuyên khảo, tuyển tập