Join the conversation : (Record no. 358487)

MARC details
000 -LEADER
fixed length control field 02986cam a2200565 a 4500
001 - CONTROL NUMBER
control field vtls000123020
003 - CONTROL NUMBER IDENTIFIER
control field VRT
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240802185104.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130708s2007 njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2007-015889
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470137321 (cloth)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0470137320 (cloth)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn123485274
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)123485274
035 ## - SYSTEM CONTROL NUMBER
System control number 14813829
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201809210930
Level of effort used to assign nonsubject heading access points haultt
Level of effort used to assign subject headings 201504270249
Level of effort used to assign classification VLOAD
Level of effort used to assign subject headings 201502081446
Level of effort used to assign classification VLOAD
Level of effort used to assign subject headings 201308201108
Level of effort used to assign classification yenh
-- 201307081331
-- thupt
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency BAKER
-- BTCTA
-- C#P
-- YDXCP
-- BWX
-- DLC
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
044 ## - COUNTRY OF PUBLISHING/PRODUCING ENTITY CODE
MARC country code US
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.5
Item number .J34 2007
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/343
Item number JAF 2007
Edition information 22
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.8
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) JAF 2007
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Jaffe, Joseph,
Dates associated with a name 1970-
245 10 - TITLE STATEMENT
Title Join the conversation :
Remainder of title how to engage marketing-weary consumers with the power of community, dialogue, and partnership /
Statement of responsibility, etc. Joseph Jaffe.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Hoboken, N.J. :
Name of publisher, distributor, etc. John Wiley & Sons,
Date of publication, distribution, etc. c2007.
300 ## - PHYSICAL DESCRIPTION
Extent xix, 300 p. :
Other physical details ill. ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note "Published simultaneously in Canada."
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Talking "at" versus talking "with" -- The many-to-many model -- Can marketing be a conversation? -- The birth of generation i -- The rise of the prosumer -- The new consumerism -- The six Cs: three phases of conversation -- The content-conversation relationship -- What conversations are in your future? -- Why are you so afraid of conversation? -- The ten tenets of good conversation -- The five ways you can join the conversation -- When conversation isn't conversation at all -- Where does conversation fit in? -- Conversation through community -- Conversation through dialogue -- Conversation through partnership -- Getting started: the manifesto for experimentation -- Does conversation work? -- Do you speak conversation? Take the test.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Customer relations.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business communication.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Relationship marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Quản lý tiếp thị
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Tiếp thị
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Quan hệ khách hàng
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business Administration
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/toc/ecip0716/2007015889.html">http://www.loc.gov/catdir/toc/ecip0716/2007015889.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0741/2007015889-b.html">http://www.loc.gov/catdir/enhancements/fy0741/2007015889-b.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0741/2007015889-d.html">http://www.loc.gov/catdir/enhancements/fy0741/2007015889-d.html</a>
906 ## - LOCAL FIELDS
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
911 ## - LOCAL FIELDS
a Nguyễn Thị Hòa
912 ## - LOCAL FIELDS
a Hoàng Yến
925 0# - LOCAL FIELDS
a acquire
b 2 shelf copies
x policy default
925 ## - LOCAL FIELDS
a G
926 ## - LOCAL FIELDS
a 0
927 ## - LOCAL FIELDS
a SH
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Sách, chuyên khảo, tuyển tập
955 ## - LOCAL FIELDS
a sb39 2007-04-19
i sb39 2007-04-19
e sb09 2007-04-20 to Dewey
a aa19 2007-04-23
-- ps13 2007-11-16 1 copy rec'd., to CIP ver.
f se05 2007-11-26 Z-CipVer
-- se05 2007-11-26
g se05 2007-11-26 To BCCD
t re11 2010-02-16 copy 2 added/copy 3 discarded
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
Sẵn sàng lưu thông       Phòng DVTT Tổng hợp Phòng DVTT Tổng hợp Kho tham khảo 08/07/2013 0.00   658.8/343 JAF 2007 00041000809 01/07/2024 01/07/2024 Sách, chuyên khảo, tuyển tập