Entrepreneurship & small business management / (Record no. 359149)

MARC details
000 -LEADER
fixed length control field 02385nam a2200361 a 4500
001 - CONTROL NUMBER
control field vtls000124575
003 - CONTROL NUMBER IDENTIFIER
control field VRT
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240802185119.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140312 xxu 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780135030318
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201809171634
Level of effort used to assign nonsubject heading access points haultt
Level of effort used to assign subject headings 201504270253
Level of effort used to assign classification VLOAD
Level of effort used to assign subject headings 201502081503
Level of effort used to assign classification VLOAD
Level of effort used to assign subject headings 201403201105
Level of effort used to assign classification ngocanh
-- 201403121035
-- thupt
040 ## - CATALOGING SOURCE
Original cataloging agency VNU
041 1# - LANGUAGE CODE
Language code of text/sound track or separate title eng
044 ## - COUNTRY OF PUBLISHING/PRODUCING ENTITY CODE
MARC country code US
082 1# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.02/2
Item number MAR 2012
Edition information 22
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.02
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) MAR 2012
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Mariotti, Steve,
Dates associated with a name 1953-
245 10 - TITLE STATEMENT
Title Entrepreneurship & small business management /
Statement of responsibility, etc. Steve Mariotti, Caroline Glackin.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Upper Saddle River, N.J. :
Name of publisher, distributor, etc. Pearson Prentice Hall,
Date of publication, distribution, etc. c2012.
300 ## - PHYSICAL DESCRIPTION
Extent xxxiii, 702 p. :
Other physical details ill. (chiefly col.), col. maps ;
Dimensions 28 cm.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Unit 1 Entrepreneurial pathways -- Entrepreneurs recognize opportunities -- Franchising -- Finding opportunity in an existing business -- The business plan : road map to success -- Unit 1 Case study: FastSigns -- Unit 2 Who are your customers? -- Creating business from opportunity -- Exploring your market -- Unit 2 Case study: Nicole Miller Company -- Unit 3 Integrated marketing -- Developing the right marketing mix and plan -- Pricing and credit strategies -- Integrated marketing communications -- Marketing globally -- Smart selling and effective customer service -- Unit 3 Case study: Ken Done Studios -- Unit 4 Show me the money : finding, securing, and managing it -- Understanding and managing start-up, fixed, and variable costs -- Using financial statements to guide a business -- Cash flow and taxes -- Financing strategy : debt, equity, or both? -- Unit 4 Case study: Bridgecreek Development -- Unit 5 Operating a small business effectively -- Addressing legal issues and managing risk -- Operating for success -- Location, facilities, and layout -- Human resources and management -- Unit 5 Case study: Mo's Chowder -- Unit 6 Leadership, ethics, and exits -- Leadership and ethical practices -- Franchising, licensing, and harvesting : cashing in your brand -- Unit 6 Case study: Avocent.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Small business‰xManagement.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Entrepreneurship.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Doanh nghiệp nhỏ
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Kinh doanh
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business Administration
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Glackin, Caroline.
900 ## - LOCAL FIELDS
a True
925 ## - LOCAL FIELDS
a G
926 ## - LOCAL FIELDS
a 0
927 ## - LOCAL FIELDS
a SH
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Sách, chuyên khảo, tuyển tập
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
Sẵn sàng lưu thông       Phòng DVTT Tổng hợp Phòng DVTT Tổng hợp Kho tài liệu chiến lược 12/03/2014 999999.99 1 658.02/2 MAR 2012 00071001362 01/07/2024 01/07/2024 Sách, chuyên khảo, tuyển tập