Brands that rock / (Record no. 364363)

MARC details
000 -LEADER
fixed length control field 02058nam a2200505 4500
001 - CONTROL NUMBER
control field vtls000076865
003 - CONTROL NUMBER IDENTIFIER
control field VRT
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240802185312.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 1012070808s2004 nju b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2003-017894
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0471455172 (cloth)
035 ## - SYSTEM CONTROL NUMBER
System control number VNU060087045
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201809211151
Level of effort used to assign nonsubject heading access points haultt
Level of effort used to assign subject headings 201502080633
Level of effort used to assign classification VLOAD
-- 201012070720
-- VLOAD
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title Eng
042 ## - AUTHENTICATION CODE
Authentication code pcc
044 ## - COUNTRY OF PUBLISHING/PRODUCING ENTITY CODE
MARC country code US
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number ML3790
Item number .B6 2004
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/27
Item number BLA 2004
Edition information 22
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.8
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) BLA 2004
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Blackwell, Roger D.
245 10 - TITLE STATEMENT
Title Brands that rock /
Statement of responsibility, etc. Roger Blackwell, Tina Stephan.
246 1# - VARYING FORM OF TITLE
Display text At head of title:
Title proper/short title What business leaders can learn from the world of rock and roll
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Hoboken, N.J. :
Name of publisher, distributor, etc. John Wiley & Sons,
Date of publication, distribution, etc. c2004.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 240 p. ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note From band loyalty to brand loyalty -- Creating culturally relevant brands -- Elton John : music man, marketing man, architect of a brand -- KISS : keep it simple, stupid -- The Rolling Stones : branding strategies beyond satisfaction -- Aerosmith : reinventing a rock and roll brand -- Madonna and Neil Diamond : the relevance of sex in branding -- Lessons from the legends of rock and roll.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Music trade.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Musicians
General subdivision Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Popular music
General subdivision Economic aspects.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Nhạc sĩ
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Quản lý tiếp thị
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Thị trường âm nhạc
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business Administration
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Stephan, Kristina.
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/toc/ecip047/2003017894.html">http://www.loc.gov/catdir/toc/ecip047/2003017894.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/bios/wiley046/2003017894.html">http://www.loc.gov/catdir/bios/wiley046/2003017894.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/description/wiley039/2003017894.html">http://www.loc.gov/catdir/description/wiley039/2003017894.html</a>
900 ## - LOCAL FIELDS
a True
911 ## - LOCAL FIELDS
a Phùng Hương Thảo
912 ## - LOCAL FIELDS
a Trương Kim Thanh
925 ## - LOCAL FIELDS
a G
926 ## - LOCAL FIELDS
a 0
927 ## - LOCAL FIELDS
a SH
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Sách, chuyên khảo, tuyển tập
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
Sẵn sàng lưu thông       Phòng DVTT Tổng hợp Phòng DVTT Tổng hợp Kho tham khảo 07/12/2010 0.00   658.8/27 BLA 2004 A-D0/04426 01/07/2024 1 01/07/2024 Sách, chuyên khảo, tuyển tập