Marketing research essentials / (Record no. 370337)

MARC details
000 -LEADER
fixed length control field 01643nam a2200493 4500
001 - CONTROL NUMBER
control field vtls000091359
003 - CONTROL NUMBER IDENTIFIER
control field VRT
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240802185514.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 1012070527s2004 njua b 001 0 eng ,
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2003-269698
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0471448451
035 ## - SYSTEM CONTROL NUMBER
System control number VNU070102081
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201809201153
Level of effort used to assign nonsubject heading access points haultt
Level of effort used to assign subject headings 201502080851
Level of effort used to assign classification VLOAD
-- 201012071144
-- VLOAD
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
044 ## - COUNTRY OF PUBLISHING/PRODUCING ENTITY CODE
MARC country code US
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.2
Item number .M3825 2004
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/3
Item number MCD 2004
Edition information 21
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.8
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) MCD 2004
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name McDaniel, Carl D.
245 10 - TITLE STATEMENT
Title Marketing research essentials /
Statement of responsibility, etc. Carl McDaniel Jr., Roger Gates.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Hoboken, NJ :
Name of publisher, distributor, etc. J. Wiley,
Date of publication, distribution, etc. c2004.
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 420, 14, 8, 11 p. :
Other physical details ill. ;
Dimensions 26 cm. +
Accompanying material 1 CD-ROM (4 3/4 in.)
500 ## - GENERAL NOTE
General note "SPSS student version 11.0 for Windows"--CD-ROM.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 8-14 of the 3rd group) and index.
538 ## - SYSTEM DETAILS NOTE
System details note System requirements for accompanying CD-ROM: Windows 98, ME, XP, 2000 or Windows NT.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Kinh doanh
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Tiếp thị
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business Administration
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Gates, Roger H.,
Dates associated with a name 1942-
730 02 - ADDED ENTRY--UNIFORM TITLE
Uniform title SPSS for Windows.
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/toc/wiley032/2003269698.html">http://www.loc.gov/catdir/toc/wiley032/2003269698.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0615/2003269698-d.html">http://www.loc.gov/catdir/enhancements/fy0615/2003269698-d.html</a>
900 ## - LOCAL FIELDS
a True
911 ## - LOCAL FIELDS
a Hoàng Thị Hoà
912 ## - LOCAL FIELDS
a Hoàng Yến
913 42 - LOCAL FIELDS
a Hoàng Thị Hòa
925 ## - LOCAL FIELDS
a G
926 ## - LOCAL FIELDS
a 0
927 ## - LOCAL FIELDS
a SH
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Sách, chuyên khảo, tuyển tập
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
Sẵn sàng lưu thông       Phòng DVTT KHTN & XHNV Phòng DVTT KHTN & XHNV Kho Nhân văn tham khảo 07/12/2010 0.00   658.8/3 MCD 2004 AL-D2/00843 01/07/2024 1 01/07/2024 Sách, chuyên khảo, tuyển tập
Sẵn sàng lưu thông       Phòng DVTT Tổng hợp Phòng DVTT Tổng hợp Kho tham khảo 07/12/2010 0.00 2 658.8/3 MCD 2004 A-D0/04939 01/07/2024 1 01/07/2024 Sách, chuyên khảo, tuyển tập
Sẵn sàng lưu thông       Phòng DVTT Tổng hợp Phòng DVTT Tổng hợp Kho tham khảo 07/12/2010 0.00   658.8/3 MCD 2004 A-D0/05293 01/07/2024 1 01/07/2024 Sách, chuyên khảo, tuyển tập