Marketing : (Record no. 376089)

MARC details
000 -LEADER
fixed length control field 01536cam a2200445 a 4500
001 - CONTROL NUMBER
control field vtls000146863
003 - CONTROL NUMBER IDENTIFIER
control field VRT
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240802185713.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 171120s2013 nyuab rb 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2012-030984
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780078028922 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0078028922 (alk. paper)
035 ## - SYSTEM CONTROL NUMBER
System control number 17414088
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201809201232
Level of effort used to assign nonsubject heading access points haultt
Level of effort used to assign subject headings 201711301618
Level of effort used to assign classification yenh
Level of effort used to assign subject headings 201711281629
Level of effort used to assign classification haianh
-- 201711201637
-- thupt
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .K452 2013
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number KER 2013
Edition information 23
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.8
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) KER 2013
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kerin, Roger A.
245 10 - TITLE STATEMENT
Title Marketing :
Remainder of title the core /
Statement of responsibility, etc. Roger A. Kerin, Steven W. Hartley, William Rudelius.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York, NY :
Name of publisher, distributor, etc. McGraw-Hill/Irwin,
Date of publication, distribution, etc. c2013.
300 ## - PHYSICAL DESCRIPTION
Extent xlvii, 507 p. :
Other physical details col. ill., col. maps ;
Dimensions 28 cm.
500 ## - GENERAL NOTE
General note Map on lining papers.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 455-478) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Tiếp thị
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business Administration
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hartley, Steven William.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Rudelius, William.
906 ## - LOCAL FIELDS
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
925 0# - LOCAL FIELDS
a acquire
b 1 shelf copy
x policy default, 2013-01-11
925 0# - LOCAL FIELDS
a G
926 ## - LOCAL FIELDS
a 0
927 ## - LOCAL FIELDS
a SH
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Giáo trình
955 ## - LOCAL FIELDS
b xj15 2012-08-03
i xj15 2012-08-03 (telework)
a xj15 2012-08-03 to Dewey
w rd05 2012-08-03
a xn08 2012-12-27 1 copy rec'd., to CIP ver.
f rf17 2013-07-08 to BCCD
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
Sẵn sàng lưu thông       Phòng DVTT Tổng hợp Phòng DVTT Tổng hợp Kho tham khảo 20/11/2017 0.00   658.8 KER 2013 00041002148 01/07/2024 01/07/2024 Sách, chuyên khảo, tuyển tập