MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01015nam a2200325 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls000154404 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
VRT |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240802185812.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
220810s2016 vm rb 000 0 vie d |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
202208121604 |
| Level of effort used to assign nonsubject heading access points |
haultt |
| Level of effort used to assign subject headings |
202208111106 |
| Level of effort used to assign classification |
bactt |
| -- |
202208101044 |
| -- |
doanphuong |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
VNU |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
vie |
| 044 ## - COUNTRY OF PUBLISHING/PRODUCING ENTITY CODE |
|---|
| MARC country code |
VN |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.802 |
| Item number |
LU-T 2016 |
| Edition information |
23 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
658.802 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
LU-T 2016 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lưu, Đan Thọ |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Quản trị truyền thông marketing tích hợp : |
| Remainder of title |
lý thuyết và tình huống ứng dụng của các công ty Việt Nam / |
| Statement of responsibility, etc. |
Lưu Đan Thọ, Tôn Thất Hoàng Hải, Cao Minh Nhựt |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Hà Nội : |
| Name of publisher, distributor, etc. |
Tài chính, |
| Date of publication, distribution, etc. |
2016 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
492 tr. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Truyền thông đại chúng |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Quản lý |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Truyền thông trong tiếp thị |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Tôn, Thất Hoàng Hải |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cao, Minh Nhựt |
| 900 ## - LOCAL FIELDS |
|---|
| a |
True |
| 925 ## - LOCAL FIELDS |
|---|
| a |
G |
| 926 ## - LOCAL FIELDS |
|---|
| a |
0 |
| 927 ## - LOCAL FIELDS |
|---|
| a |
SH |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Giáo trình |
