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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson

By: Contributor(s): Material type: TextTextLanguage: English Series: Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw-Hill, c1999Edition: 5th edDescription: xxv, 545 p. : ill. (some col.) ; 26 cmISBN:
  • 0256261903 (alk. paper)
Subject(s): DDC classification:
  • 658.8 PET 1999 14
LOC classification:
  • HF5415.3 .P468 1999
Online resources:
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Sách, chuyên khảo, tuyển tập Phòng DVTT KHTN & XHNV Kho Nhân văn tham khảo 658.8 PET 1999 (Browse shelf(Opens below)) 1 Available AL-D2/00410
Sách, chuyên khảo, tuyển tập Phòng DVTT Tổng hợp Kho tham khảo 658.8 PET 1999 (Browse shelf(Opens below)) 1 Available A-D0/02985

Includes bibliographical references (p. 481-510) and indexes.

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