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Understanding company strategy : an introduction to thinking and acting strategically / Brian Houlden.

By: Material type: TextTextLanguage: English Publication details: Oxford, UK ; Cambridge, Mass. : B. Blackwell, 1990.Description: xv, 233 p. : ill. ; 24 cmISBN:
  • 0631170332
Subject(s): DDC classification:
  • 658.4/012 HOU 1990 20
LOC classification:
  • HD30.28 .H69 1990
Contents:
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Sách, chuyên khảo, tuyển tập Phòng DVTT Thanh Xuân Kho Nhân văn tham khảo 658.4/012 HOU 1990 (Browse shelf(Opens below)) 1 Available AV-D2/00570

Includes bibliographical references (p. 230-233).

What is company strategy and why is it important? -- Responsibility for corporate strategy -- Formulating strategy : a business and its environment -- Describing the strategic situation of a business -- Key issues and strategy choice in various actual situations -- A group and its environment -- Describing the strategic situation of a group -- Key issues in various group strategy situations -- A company's strategic management capability -- Corporate strategic planning processes and their contribution to effective strategy -- Internal and external consultants and their contribution -- Towards better strategic management of your company.

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