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Public relations : the profession and the practice / Dan Lattimore ... [et al.].

Contributor(s): Material type: TextTextLanguage: English Publication details: New York : McGraw-Hill, 2011.Edition: 4th edDescription: 1 v. (various pagings) : col. ill. ; 26 cmISBN:
  • 9780073512051 (pbk. : acid-free paper)
Subject(s): DDC classification:
  • 659.2 PUB 2011 22
LOC classification:
  • HM1221 .P82 2011
Contents:
Machine generated contents note: Preface -- About the Authors-- Visual Preview -- Part I: THE PROFESSIONChapter 1. The Nature of Public RelationsChapter 2. The History of Public RelationsChapter 3. A Theoretical Basis for Public RelationsChapter
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Item type Current library Call number Status Date due Barcode
Sách, chuyên khảo, tuyển tập Phòng DVTT KHTN & XHNV Kho Nhân văn tham khảo 659.2 PUB 2011 (Browse shelf(Opens below)) Available 02041000567

Includes bibliographical references and index.

Machine generated contents note: Preface -- About the Authors-- Visual Preview -- Part I: THE PROFESSIONChapter 1. The Nature of Public RelationsChapter 2. The History of Public RelationsChapter 3. A Theoretical Basis for Public RelationsChapter

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