Flying high : how JetBlue founder and CEO David Neeleman beats the competition--even in the world's most turbulent industry / James Wynbrandt.
Material type: TextLanguage: English Publication details: Hoboken, N.J. : Wiley, 2004.Description: vi, 298 p. ; 24 cmISBN:- 0471655449 (cloth)
- 387.7/0973 WYN 2004 22
- HE9803.J48 W96 2004
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Sách, chuyên khảo, tuyển tập | Phòng DVTT Tổng hợp Kho tham khảo | 387.7/0973 WYN 2004 (Browse shelf(Opens below)) | Available | 00041000684 |
Includes bibliographical references (p. 265-288) and index.
The journey begins -- I can get it for you wholesale -- Morris Air spreads its wings -- Off to Southwest -- Opening up new skies -- A different kind of airline -- Preparing for take-off -- JetBlue takes flight -- Bringing TV to the skies -- Keeping customers happy -- The technology advantage -- Getting the word out in style -- Dealing with disaster -- Preserving the culture -- Looking to the future -- David Neeleman's rules for succeeding in any business.
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