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Flying high : how JetBlue founder and CEO David Neeleman beats the competition--even in the world's most turbulent industry / James Wynbrandt.

By: Material type: TextTextLanguage: English Publication details: Hoboken, N.J. : Wiley, 2004.Description: vi, 298 p. ; 24 cmISBN:
  • 0471655449 (cloth)
Subject(s): DDC classification:
  • 387.7/0973 WYN 2004 22
LOC classification:
  • HE9803.J48 W96 2004
Online resources:
Contents:
The journey begins -- I can get it for you wholesale -- Morris Air spreads its wings -- Off to Southwest -- Opening up new skies -- A different kind of airline -- Preparing for take-off -- JetBlue takes flight -- Bringing TV to the skies -- Keeping customers happy -- The technology advantage -- Getting the word out in style -- Dealing with disaster -- Preserving the culture -- Looking to the future -- David Neeleman's rules for succeeding in any business.
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Holdings
Item type Current library Call number Status Date due Barcode
Sách, chuyên khảo, tuyển tập Phòng DVTT Tổng hợp Kho tham khảo 387.7/0973 WYN 2004 (Browse shelf(Opens below)) Available 00041000684

Includes bibliographical references (p. 265-288) and index.

The journey begins -- I can get it for you wholesale -- Morris Air spreads its wings -- Off to Southwest -- Opening up new skies -- A different kind of airline -- Preparing for take-off -- JetBlue takes flight -- Bringing TV to the skies -- Keeping customers happy -- The technology advantage -- Getting the word out in style -- Dealing with disaster -- Preserving the culture -- Looking to the future -- David Neeleman's rules for succeeding in any business.

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