Amazon cover image
Image from Amazon.com

Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

By: Contributor(s): Material type: TextTextLanguage: English Series: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill, c2002.Edition: 14th edDescription: xxxii, 815 [28] p. : col. ill., maps ; 28 cm. 1 computer laser optical disk (4 3/4 in.)ISBN:
  • 0071121102 (international : alk. paper)
  • 0072409479 (alk. paper)
Subject(s): DDC classification:
  • 658.8 PER 2002
LOC classification:
  • HF5415.13 .M369 2002
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Sách, chuyên khảo, tuyển tập Phòng DVTT KHTN & XHNV Kho Nhân văn tham khảo 658.8 PER 2002 (Browse shelf(Opens below)) 1 Available AL-M2/00420
Sách, chuyên khảo, tuyển tập Phòng DVTT Tổng hợp Kho tham khảo 658.8 PER 2002 (Browse shelf(Opens below)) 1 Available A-D0/04238
Sách, chuyên khảo, tuyển tập Phòng DVTT Tổng hợp Kho tham khảo 658.8 PER 2002 (Browse shelf(Opens below)) 1 Available A-D0/04432

A variety of multi-media instructional aids, including a Web site, are available to support the text.

Includes bibiliographical references (p. 754-810) and indexes.

System requirements for accompanying computer laser disk: Windows 95 or higher Pentium.

There are no comments on this title.

to post a comment.