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Ten deadly marketing sins : signs and solutions / Philip Kotler.

By: Material type: TextTextLanguage: English Publication details: Hoboken, N.J. : Wiley, c2004.Description: viii, 152 p. ; 23 cmISBN:
  • 0471650226
Other title:
  • 10 deadly marketing sins
Subject(s): DDC classification:
  • 658.8 KOT 2004 22
LOC classification:
  • HF5415.13 .K654 2004
Online resources:
Contents:
Your company is not sufficiently market focused and customer driven -- Your company does not fully understand its target customers -- Your company needs to better define and monitor its competitors -- Your company has not properly managed its relationships with its stakeholders -- Your company is not good at finding new opportunities -- Your company's marketing planning process is deficient -- Your company's product and service policies need tightening -- Your company's brand-building and communication skills are weak -- Your company is not well organized to carry on effective and efficient marketing -- Your company has not made maximum use of technology.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Sách, chuyên khảo, tuyển tập Phòng DVTT KHTN & XHNV Kho Nhân văn tham khảo 658.8 KOT 2004 (Browse shelf(Opens below)) 1 Available AV-D2/03033
Sách, chuyên khảo, tuyển tập Phòng DVTT Tổng hợp Kho tham khảo 658.8 KOT 2004 (Browse shelf(Opens below)) 1 Available A-D0/05543

Includes bibliographical references and index.

Your company is not sufficiently market focused and customer driven -- Your company does not fully understand its target customers -- Your company needs to better define and monitor its competitors -- Your company has not properly managed its relationships with its stakeholders -- Your company is not good at finding new opportunities -- Your company's marketing planning process is deficient -- Your company's product and service policies need tightening -- Your company's brand-building and communication skills are weak -- Your company is not well organized to carry on effective and efficient marketing -- Your company has not made maximum use of technology.

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