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Business gamification for dummies / by Kris Duggan, CEO of Badgeville, and Kate Shoup.

By: Contributor(s): Material type: TextTextLanguage: English Series: --For dummiesPublication details: Hoboken, N.J. : John Wiley & Sons, INC., [2013]Description: xviii, 284 pages : illustrations ; 23 cmISBN:
  • 9781118466933 (pbk.)
  • 1118466934 (pbk.)
Subject(s): DDC classification:
  • 658.872 DUG 2013 23
LOC classification:
  • HF5415.1265 .D84 2013
Contents:
Introduction -- Basic training: grasping the basics -- Decisions, decisions: choosing a gamification framework -- Getting your gamification program off the ground -- The part of tens -- Appendix. Supercharge your sales team with gamification.
Summary: Interested in improving customer loyalty, engagement, and retention? This guide to business gamification explains how to apply the principles of this strategic concept to your business model to entice and retain customers.
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Item type Current library Call number Copy number Status Date due Barcode
Sách, chuyên khảo, tuyển tập Phòng DVTT Tổng hợp Kho tham khảo 658.872 DUG 2013 (Browse shelf(Opens below)) 1 Available 00041002038

Includes index.

Introduction -- Basic training: grasping the basics -- Decisions, decisions: choosing a gamification framework -- Getting your gamification program off the ground -- The part of tens -- Appendix. Supercharge your sales team with gamification.

Interested in improving customer loyalty, engagement, and retention? This guide to business gamification explains how to apply the principles of this strategic concept to your business model to entice and retain customers.

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