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Business : a changing world / O.C. Ferrell, University of New Mexico, Geoffrey A. Hirt, DePaul University, Linda Ferrell, University of New Mexico.

By: Contributor(s): Material type: TextTextPublication details: New York : McGraw-Hill Irwin, [2014]Edition: Ninth editionDescription: xxxiv, 616 pages : illustrations ; 26 cmISBN:
  • 9780078023132 (alk. paper)
  • 0078023130 (alk. paper)
Subject(s): DDC classification:
  • 650 FER 2014 23
LOC classification:
  • HF1008 .F47 2014
Contents:
Business in a changing world -- The dynamics of business and economics -- Appendix A Guidelines for the development of the business plan -- Business ethics and social responsibility -- Appendix B The legal and regulatory environment -- Business in a borderless world -- Starting and growing a business -- Options for organizing business -- Small business, entrepreneurship, and franchising -- Managing for quality and competitiveness -- The nature of management -- Organization, teamwork, and communication -- Managing service and manufacturing operations -- Creating the human resource advantage -- Motivating the workforce -- Managing human resources -- Appendix C Personal career plan -- Marketing : developing relationships -- Customer-driven marketing -- Dimensions of marketing strategy -- Digital marketing and social networking -- Financing the enterprise -- Accounting and financial statements -- Money and the financial system -- Financial management and securities markets -- Appendix D Personal financial planning.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Sách, chuyên khảo, tuyển tập Phòng DVTT Tổng hợp Kho tham khảo 650 FER 2014 (Browse shelf(Opens below)) 1 Available 00041002183
Sách, chuyên khảo, tuyển tập Phòng DVTT Tổng hợp Kho tham khảo 650 FER 2014 (Browse shelf(Opens below)) 2 Available 00041002184
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Includes index.

Business in a changing world -- The dynamics of business and economics -- Appendix A Guidelines for the development of the business plan -- Business ethics and social responsibility -- Appendix B The legal and regulatory environment -- Business in a borderless world -- Starting and growing a business -- Options for organizing business -- Small business, entrepreneurship, and franchising -- Managing for quality and competitiveness -- The nature of management -- Organization, teamwork, and communication -- Managing service and manufacturing operations -- Creating the human resource advantage -- Motivating the workforce -- Managing human resources -- Appendix C Personal career plan -- Marketing : developing relationships -- Customer-driven marketing -- Dimensions of marketing strategy -- Digital marketing and social networking -- Financing the enterprise -- Accounting and financial statements -- Money and the financial system -- Financial management and securities markets -- Appendix D Personal financial planning.

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